Art is the highest form of hope

CREATIVE DEVELOPMENT MANAGER

Augusta, GA

Kenneth James Benson is a Creative Development Manager at Momentec Brands, Formerly Augusta Sportswear Brands, an international wholesale and manufacturing sportswear company.

In this role, he functions as an Art Director, Senior Graphic Designer, Videographer, Motion Designer, Photographer, and Editor. Momentec Brands, as Augusta Sportswear, has won over a dozen AAF American Advertising Awards including National Gold Addy under his management.

About

Professional Summary

Dynamic and perceptive designer with over 10 years of experience in art direction, graphic design, and multimedia production. Skilled in leading cross-functional teams and managing all phases of creative development, from ideation to execution. Proven track record of driving brand engagement through strategic marketing initiatives, delivering innovative multimedia content, and enhancing brand identity across digital and print platforms. Adept at storytelling through design, with a passion for turning creative ideas into powerful, results-driven campaigns.

Highlights

• President of the American Advertising Federation, AAF Augusta from 2021 to 2023 and Awards Chair 2023 to current.

• Won over a dozen AAF American Advertising Awards for advertising projects.

• Won the AAF National Chapter Incentive Award in 2023 and 2024.

• Board member of The National American Advertising Federation Government Affairs Committee, discussing key legislation at local, state, and federal levels to evoke legislative change and maintain the balance of power on government affairs surrounding advertising.

• Panel Member of the Augusta-Richmond County’s Public Arts Advisory Panel 2019-2023 as mayoral and city commission advisors for the city of Augusta’s Public Arts projects.

• Augusta Handmade Fair Steering Committee member since 2022, regional southeast indie craft fair.

Expertise

Core Competencies

• Creative Leadership: Art Direction, Visual Storytelling, Branding, Client Presentations

• Graphic & Motion Design: Photoshop, Illustrator, Premiere Pro, After Effects, InDesign, Davinci Resolve, Figma

• Multimedia Expertise: Animation, Video Production, Photography, Social Media Campaigns

• Project Management: Budget Optimization, Workflow Management, Vendor Coordination

• Tech & Digital: Adobe Creative Suite, Web Design, UI/UX, AR/VR Integration

• Collaboration & Strategy: Cross-functional Teamwork, Client Relations, Concept Development

Professional Experience

Led a multidisciplinary creative team in producing high-impact visuals for marketing, digital, and large-scale formats. Directed photoshoots and video productions to elevate brand presence across platforms.

Collaborated with the marketing team to create bespoke visual content for brand campaigns, social media, email marketing, and event presentations, contributing to a 15% sales boost and a 20% rise in audience engagement.

Designed and maintained a visual style guide, ensuring consistent brand representation across all assets, including but not limited to large-format displays, trade show booths, web graphics, and retail packaging.

Spearheaded the creative direction for product launches, live events, and custom artwork, balancing innovation with client and market expectations.

Collaborated with cross-functional departments, aligning visual strategies with business goals, resulting in optimized processes and stronger brand impact.

Managed content creation from concept through completion, delivering design solutions on time and within budget for both national and global marketing campaigns.

Oversee the management and optimization of the Product Information Management (PIM) system and Dropbox, ensuring efficient storage, organization, and retrieval of product imagery, data, and design files. Maintained a streamlined digital asset workflow, supporting the creative team's access to up-to-date and accurate resources for marketing and promotional efforts.

Education

Bachelor Degree of Art

Augusta University